In 1992, Paul Elstak established his own label Rotterdam Records (under Mid-Town records). In 1995 he released his first Paul Elstak single under this label, entitled ‘Life Is Like A Dance’. After this record, a number of commercial tracks followed, ‘Luv U More’, ‘Don’t Leave Me Alone’, ‘The Promised Land’, ‘Rave On’ and, of course, ‘Rainbow In The Sky’, which enjoyed the greatest popularity. All these singles made the Dutch Top 40 in the 1990s. This label no longer exists.

After the 1990s: As Paul Elstak wanted to focus mainly on Hardcore in 2001, he started a new Hardcore label called Offensive Records. To this very day, Paul releases Hardcore on this label with its own unique style.

Owing to the Happy Hardcore revival and the many nineties parties Paul Elstak was asked to perform at, he has become actively involved in Happy Hardcore again, in addition to Hardcore. He has a fully booked tour schedule and plays his music at Hardcore, nineties and Freestyle parties every weekend. His fans can be found all over Europe, and there are loyal fan bases even in Australia, the USA and Japan.

On 8 November 2010, he released the title song he produced for the film New Kids Turbo. On 26 March 2011, he won a Rembrandt Award for best title song with this track, and on 12 May 2011 he received a gold record.
In 2017, Paul Elstak scored two more big hits. Together with rapper Jebroer and producer Dr Phunk he produced ‘Kind Van De Duivel’ (“Child of the Devil”) and ‘Engeltje’ (“Little Angel”). These were unexpected successes with the general public. ‘Kind Van De Duivel’ scored triple Platinum in the Netherlands and Gold in Belgium. ‘Engeltje’ measured up to its predecessor and scored double Platinum.

I Love Beatz: In February 2013, Paul Elstak set up a concept called ‘I Love Beatz’ for lovers of harder styles. He noticed that there was a demand for small-scale Freestyle parties where the audience can listen to and be entertained by multiple styles simultaneously. A diverse Freestyle programming, with high-quality DJ’s, MC’s and live acts, a positive atmosphere and great sound and entertainment are the main ingredients of this party. Both Freestyle, (Happy) Hardcore, (RAW) Hardstyle, Uptempo, Frenchcore and Early Rave fans can get down and dirty. The entertainment is provided by CRSTL Event Entertainment, a company owned by his wife. Dancers, stilt walkers and gabbers contribute to a well-filled evening.